Super Mario Run was released yesterday on iOS, and it looks like it’s off to a fantastic start. According to Apptopia, the game has been downloaded about 2.85 million within its first day of availability. That would make it the biggest launch ever of the App Store, which is quite the feat.
As comparison, Pokémon GO was downloaded “only” 900 000 times on the first day (5.6 million by the third day), though a direct comparison doesn’t make much sense. After all, Super Mario Run was released simultaneously in over 150 countries, as opposed to just 3 for Pokémon GO.
But one question remains: how many of those 2.85 million players who downloaded Super Mario Run actually ended up purchasing the full game? Many players are complaining on social media about having to pay to unlock all the levels, but Super Mario Run ended up in the first spots of the top-grossing charts in several countries (like the United Kingdom). A survey from Famitsu also showed players were ready to pay.
Super Mario Run’s apparent success is not too surprising though, as the game received unprecedented promotion from Apple (game showcased at the Apple keynote in September, for example). As a result, the game was shown everywhere: on TV (including the Tonight Show starring Jimmy Fallon), in news outlet that usually don’t cover Nintendo games, and more.
Now it remains to be seen how long Super Mario Run will be downloaded at that rate, and whether there will be a synergy with “traditional” Mario games on Wii U and Nintendo 3DS (like there was with Pokémon GO). Hopefully, Nintendo will share some data on February 1st, during the usual post-earning release meeting with investors.
Nintendo is certainly hoping there will be such a synergy, and have been actively promoting Mario games on Wii U and Nintendo 3DS games for a while now. Today, the company published post titled “9 Top Super Mario Games for Nintendo 3DS” on its official website (Europe), as a clear attempt to capitalise on the interest for Super Mario Run.
The article itself isn’t all that special. But inside, Nintendo shared a really interesting fact about New Super Mario Bros. 2: since launch, players worldwide have collected over 2.7 Trillion coins in the game. In other words (or numbers, in that case!), players have collected 2, 700, 000, 000, 000 coins. Phew!
Source: The Verge