Super Mario Run: Famitsu survey shows players interest, willingness to pay

On December 5th and December 6th, Famitsu conducted a survey, and asked 8 567 smartphone users (aged 5 to 59, living 47 prefectures) what they thought about Super Mario Run. 21.1% of players surveyed said they were intending to play, which is a pretty positive result. As a comparison, following its launch, 25.8% of players surveyd said they were either playing Pokémon GO or were intending to play.

Back to Super Mario Run, while 21.1% of players surveyd said they were intending to play the game, 62% said they didn’t even know about it in the first place. No doubt this number will decrease dramatically as the game is finally launched. 17% of players said they did know about the game, but were not interested.

Players who are the most interested in Super Mario Run are aged 10-39, with people in their twenties on top with 23.4% (more than the average). But overall, Mario’s very first mobile game has caught the interest of a wide range of people, as only those in their 50s and those below 10 don’t seem very interested.

With Super Mario Run, Nintendo didn’t go with a Free 2 Play model, which is pretty much the golden standard for mobile games. In fact, they went as far as stating there simply would not be any sort of microtransactions: you get some content for free, but you have to pay a one-time fee to unlock everything.

Many think this will be a handicap for Nintendo, but Famitsu’s survey paint a different picture. It shows that among the players who want to play Super Mario Run, 43.6% are willing to pay. Famitsu notes that among players who play mobile games, only 8.5% have spent money on in-app purchases (data based on previous Famitsu surveys).

In other words, it’s a pretty good sign that so many players interested in Super Mario Run are actually willing to pay. No doubt that Nintendo’s decision to go with a one-time fee to unlock everything is the reason for that. No random drop, no timers: you pay once, and you’re good to go.

Super Mario Run (iOS) will be released on December 15th worldwide. The Android version will follow at a later date

Source: Famitsu
Thanks Alicia for the help with translation!


Founder and main writer for Perfectly Nintendo. Tried really hard to find something funny and witty to put here, but had to admit defeat.

Leave a Reply