Nintendo shares some Black Friday sales data (United States)

Last week was Black Friday in the United States: one of the most important periods for retail (and online) sales in the country. That’s especially true for video game companies like Nintendo, who generally end up selling a lot of games and consoles during the period goin from Thursday (Thanksgiving) to Monday (Cyber Monday).

And this year was pretty good for the company: its sales topped 250 million dollars during this five-day period (according to internal sales data)! That includes sales of the Nintendo Switch, but also the 3DS, the Nintendo Entertainment System: NES Classic Edition and Super Nintendo Entertainment System: Super NES Classic Edition, but also first-party games and accessories. Overall, this was an increase of 45% over the same period, last year.

The Switch alone set two new records:

  • it was the best-selling Nintendo console of all times in the United States during that 5-day period (yes, it did even better than the legendary Wii);
  • it was naturally the best-selling week ever for the console in the United States.

Also, according to Adobe Analytics, the console was among the most-purchased items online on Thanksgiving, and the top-selling video game product online for Black Friday to Cyber Monday.

The company also shared some additional sales data, for the period going from November 22nd to November 26th (unless otherwise specified):


  • Hardware sales increased by 115% over the same period last year;
  • Hardware sales have topped 8.2 million units LTD;
  • First-Party Software sales topped 1 million units during that week (includes digital sales), an increase of 78% compared to last year;
  • Pokémon: Let’s Go, Pikachu! / Let’s Go, Eevee! have already sold over 1.5 million units since launch;
  • Super Mario Party has already sold over 1 million units, and it’s now the fastest-selling Mario Party game ever. It’s also the 5th million-seller first-party game on the console, after The Legend of Zelda: Breath of the Wild, Mario Kart 8 Deluxe, Super Mario Odyssey and Splatoon 2.


  • Hardware sales have topped 22 million units, thanks to “strong” sales during the aforementioned period (Nintendo conveniently avoids sharing any actual data)
  • Pokémon Ultra Sun and Ultra Moon have now sold over 2.2 million units.

NES / SNES Classics

  • the Super Nintendo Entertainment System: Super NES Classic Edition has sold over 2.5 million units LTD, thanks to strong sales during Black Friday season;
  • the Nintendo Entertainment System: NES Classic Edition has sold over 2 million units LTD.

The best part for Nintendo is that its biggest release of the year is still to come: Super Smash Bros. Ultimate comes out next week, on December 7th. And it’s already setting some records: it was previously announced that it’s already become the most pre-sold Nintendo Switch game of all times, but also the most pre-sold Super Smash Bros. game ever.

Source: Nintendo PR



Founder and main writer for Perfectly Nintendo. Tried really hard to find something funny and witty to put here, but had to admit defeat. Also known as Maintenance Guy by some. Twitter: @lite_agent