Nintendo / DeNA: $25 million per month goal, want multiple hit games

On March 17th, Nintendo and DeNA made a major announcement: the two companies have made a business and capital alliance, which will result in co-developed mobile games using Nintendo IPs, a membership service and more. Today, Isao Moriyasu (DeNA’s CEO) talked about his goals for this alliance in an interview with Reuters.

He said that DeNA wants the mobile games to bring in over 3 billion yen (roughly 23 million € / 17 million £ / 25 million $) a month. The first ones will be released later this year, though we still don’t know which IPs will be used (both Nintendo and DeNA have been rather secretive in that regard).

But Isao Moriyasu don’t want to be a one-trick pony: he wants his company to create games that are played by millions of people around the world, which means mutiple hit games. He doesn’t want to only have one really successful title: he wants them all to succeed. Apparently, DeNA hasn’t talked with Nintendo about targets, but Isao Moriyasu wants to do even better than their current best-selling game (Kaito Royale, which brings in 3 billion yen –roughly 23 million € / 17 million £ / 25 million $– a month).

Nintendo and DeNA haven’t disclosed any details about any revenue-sharing agreement, but Satoru Iwata explained that it would be on a case-by-case basis. Meanwhile, analysts expects Nintendo to get 70% of the revenue generated by those games.

Source: Reuters