Japan: CY 2016 sales (Media Create)

Pokemon Sun and Moon

Thanks to the latest Media Create White Book, we have plenty of sales data for the Japanese market in 2016. And by plenty, we actually mean a ton: the Top 1000 Software (yes, one thousand!), Hardware sales, top publishers, and more.

Let’s start with the Top 20 of publishers, and unsurprisingly, Nintendo was #1 by a wide margin with 5 208 950 units sold and a 16.19% market share. If we add The Pokémon Company’s sales, then we get a 27.18% market share, which is really significant: that means over 1/4 of total Software sales are either from Nintendo or a very close partner.

Due to much lower sales than expected for Yo-kai Watch 3, Level-5’s market share dropped sharply in 2016… but it’s nothing compared to the expected drop for 2017.

01. Nintendo – 5.208.950 <16,19%>
02. Square Enix – 3.869.140 <12,02%>
03. Pokemon Co. – 3.537.386 <10,99%>
04. Bandai Namco Games – 3.443.310 <10,70%>
05. Level 5 – 2.709.735 <8,42%>
06. Sony Interactive Entertainment – 1.366.861 <4,25%>
07. Koei Tecmo – 1.346.041 <4,18%>
08. Capcom – 1.337.357 <4,16%>
09. Sega – 995.649 <3,09%>
10. Atlus – 942.617 <2,93%>
11. Konami – 913.397 <2,84%>
12. Electronic Arts – 582.815 <1,81%>
13. Marvelous – 526.677 <1,64%>
14. Ubisoft – 501.579 <1,56%>
15. Nippon Columbia – 345.458 <1,07%>
16. Kadokawa Games – 335.620 <1,04%>
17. From Software – 334.285 <1,04%>
18. Take-Two Interactive Japan – 325.819 <1,01%>
19. Spike Chunsoft – 300.819 <0,93%>
20. Microsoft Game Studios – 287.799 <0,89%>
00. Other – 2.967.481 <9,22%>
00. Total Software Sales- 32.178.795 <100,00%>

To the surprise of no one, the Nintendo 3DS was the most successful platform with 14 780 505 units sold… that’s almost 50% of total software sales! This does show how weak the Japanese dedicated game market is, with only one truly healthy platform, one moderately successful platfom, and two failures.

01. 3DS – 14.780.505 <45,93%>
02. PS4 – 8.672.086 <26,95%>
03. PSV – 4.823.793 <14,99%>
04. WIU – 2.206.047 <6,86%>
05. PS3 – 1.629.591 <5,06%>
06. XB1 – 66.771 <0,21%>
00. ALL – 32.178.795 <100,00%>

As for Hardware sales, the Nintendo 3DS dominated them once again, but the PlayStation 4 wasn’t that far behind. Sales did drop last year, but at least the drop was somewhat limited for such an old platform (about 400 000 units). As for the Wii U, sales did collapse, but that’s not a surprise to anyone as Nintendo purposefully kept stocks low throughout most of the year.

Media Create Hardware CY 2016

Next, here’s the Top 100 Software for the full year:

001./000. [3DS] Pokemon Sun <RPG> (Pokemon Co.) {2016.11.18} (¥4.980) – 1.529.915 / NEW (807.540 <81,90%>)
002./000. [3DS] Pokemon Moon <RPG> (Pokemon Co.) {2016.11.18} (¥4.980) – 1.419.372 / NEW (783.090 <79,83%>)
003./000. [PS4] Final Fantasy XV # <RPG> (Square Enix) {2016.11.29} (¥8.800) – 884.422 / NEW (690.471 <64,63%>)
004./000. [3DS] Super Mario Maker for Nintendo 3DS <ACT> (Nintendo) {2016.12.01} (¥4.700) – 790.530 / NEW (162.180 <49,30%>)
005./000. [3DS] Yo-kai Watch 3: Sushi <RPG> (Level 5) {2016.07.16} (¥4.800) – 682.758 / NEW (325.425 <64,64%>)
006./000. [3DS] Yo-kai Watch 3: Tempura <RPG> (Level 5) {2016.07.16} (¥4.800) – 649.869 / NEW (306.710 <61,49%>)
007./000. [3DS] Dragon Quest Monsters: Joker 3 <RPG> (Square Enix) {2016.03.24} (¥5.250) – 626.992 / NEW (368.665 <59,16%>)
008./000. [3DS] Yo-kai Sangokushi <SLG> (Level 5) {2016.04.02} (¥4.600) – 569.447 / NEW (269.516 <63,87%>)
009./000. [3DS] Yo-kai Watch 3: Sukiyaki <RPG> (Level 5) {2016.12.15} (¥4.800) – 561.508 / NEW (337.979 <77,32%>)
010./000. [3DS] Kirby: Planet Robobot <ACT> (Nintendo) {2016.04.28} (¥4.700) – 517.001 / NEW (144.846 <55,90%>)
011./011. [PSV] Minecraft: PlayStation Vita Edition # <ADV> (Sony Computer Entertainment) {2015.03.19} (¥2.400) – 457.746 / 1.042.463 (-22%) (36.151 <60,37%>)
012./004. [WIU] Splatoon # <ACT> (Nintendo) {2015.05.28} (¥5.700) – 382.653 / 1.536.642 (-67%) (144.818 <97,33%>)
013./000. [PS4] Persona 5 # <RPG> (Atlus) {2016.09.15} (¥8.800) – 378.548 / NEW (264.793 <86,42%>)
014./000. [PS4] Dark Souls III <RPG> (From Software) {2016.03.24} (¥7.430) – 322.285 / NEW (210.141 <82,51%>)
015./000. [PS4] Yakuza 6: The Song of Life # <ADV> (Sega) {2016.12.08} (¥8.190) – 312.500 / NEW (218.168 <60,50%>)
016./000. [3DS] Monster Hunter Stories # <RPG> (Capcom) {2016.10.08} (¥5.800) – 309.465 / NEW (140.603 <51,83%>)
017./000. [PSV] Dragon Quest Builders # <ADV> (Square Enix) {2016.01.28} (¥5.980) – 302.301 / NEW (178.016 <82,89%>)
018./000. [PS4] Dragon Quest Heroes II <RPG> (Square Enix) {2016.05.27} (¥7.800) – 274.006 / NEW (184.820 <75,19%>)
019./000. [3DS] Mario & Sonic at the Rio 2016 Olympic Games <SPT> (Nintendo) {2016.02.18} (¥4.700) – 272.234 / NEW (41.736 <66,64%>)
020./000. [3DS] Phoenix Wright: Ace Attorney – Spirit of Justice # <ADV> (Capcom) {2016.06.09} (¥5.800) – 266.671 / NEW (196.831 <68,27%>)
021./001. [3DS] Monster Hunter Generations # <ACT> (Capcom) {2015.11.28} (¥5.800) – 266.126 / 2.787.985 (-89%) (1.488.367 <91,84%>)
022./000. [WIU] Minecraft: Wii U Edition <ADV> (Microsoft Game Studios) {2016.06.23} (¥3.600) – 257.654 / NEW (22.589 <49,59%>)
023./000. [PS4] Battlefield 1 <ACT> (Electronic Arts) {2016.10.21} (¥7.800) – 237.636 / NEW (113.081 <68,28%>)
024./007. [WIU] Super Mario Maker # <ACT> (Nintendo) {2015.09.10} (¥5.700) – 233.656 / 960.541 (-68%) (138.242 <56,03%>)
025./000. [PSV] Dragon Quest Heroes II <RPG> (Square Enix) {2016.05.27} (¥6.800) – 231.867 / NEW (120.664 <75,54%>)
026./000. [PS4] Tales of Berseria <RPG> (Bandai Namco Games) {2016.08.18} (¥8.200) – 227.924 / NEW (173.537 <87,70%>)
027./000. [PS4] Dragon Quest Builders <ADV> (Square Enix) {2016.01.28} (¥7.800) – 216.321 / NEW (141.369 <85,36%>)
028./000. [3DS] Dragon Ball: Fusions # <RPG> (Bandai Namco Games) {2016.08.04} (¥5.700) – 214.563 / NEW (77.509 <60,64%>)
029./000. [3DS] Story of Seasons: Trio of Towns <SLG> (Marvelous) {2016.06.23} (¥4.980) – 204.499 / NEW (100.319 <61,29%>)
030./000. [PSV] Jikkyou Powerful Pro Baseball 2016 <SPT> (Konami) {2016.04.28} (¥6.980) – 198.006 / NEW (84.973 <80,65%>)
031./000. [3DS] Momotaro Dentetsu 2017: Tachiagare Nippon!! <TBL> (Nintendo) {2016.12.22} (¥4.980) – 196.452 / NEW (132.875 <54,85%>)
032./000. [PSV] Kan Colle Kai # <SLG> (Kadokawa Games) {2016.02.18} (¥5.800) – 196.084 / NEW (140.757 <80,17%>)
033./000. [PS4] Uncharted 4: A Thief’s End # <ADV> (Sony Interactive Entertainment) {2016.05.10} (¥7.900) – 190.230 / NEW (128.724 <73,23%>)
034./000. [PS4] Jikkyou Powerful Pro Baseball 2016 <SPT> (Konami) {2016.04.28} (¥7.980) – 181.408 / NEW (101.981 <86,67%>)
035./138. [PS4] Grand Theft Auto V [New Price Edition] <ACT> (Take-Two Interactive Japan) {2015.10.08} (¥4.990) – 177.194 / 225.839 (+264%) (3.550 <31,60%>)
036./000. [PS4] Call of Duty: Infinite Warfare # <ACT> (Sony Interactive Entertainment) {2016.11.04} (¥7.900) – 171.330 / NEW (105.764 <59,75%>)
037./000. [WIU] Pokken Tournament # <FTG> (Pokemon Co.) {2016.03.18} (¥7.200) – 169.043 / NEW (69.675 <36,65%>)
038./008. [3DS] Monster Strike <RPG> (Mixi) {2015.12.17} (¥4.500) – 164.985 / 864.421 (-76%) (437.903 <46,26%>)
039./000. [3DS] Pokemon Sun / Moon Dual Pack {Pokemon Sun \ Pokemon Moon} <RPG> (Pokemon Co.) {2016.11.18} (¥9.960) – 161.795 / NEW (151.379 <93,72%>)
040./000. [PS4] Overwatch: Origins Edition <ACT> (Square Enix) {2016.05.24} (¥7.800) – 157.964 / NEW (58.363 <90,94%>)
041./000. [PS4] Yakuza: Kiwami <ADV> (Sega) {2016.01.21} (¥6.490) – 148.501 / NEW (103.256 <74,43%>)
042./000. [PSV] Attack on Titan: Wings of Freedom # <ACT> (Koei Tecmo) {2016.02.18} (¥6.800) – 142.764 / NEW (62.111 <79,01%>)
043./000. [WIU] Mario Tennis: Ultra Smash <SPT> (Nintendo) {2016.01.28} (¥4.700) – 139.405 / NEW (55.331 <73,01%>)
044./000. [PS4] Star Ocean: Integrity and Faithlessness <RPG> (Square Enix) {2016.03.31} (¥7.980) – 139.063 / NEW (113.022 <74,93%>)
045./000. [3DS] Shin Megami Tensei IV: Apocalypse <RPG> (Atlus) {2016.02.10} (¥6.480) – 138.297 / NEW (96.349 <73,28%>)
046./000. [3DS] Sumikko Gurashi: Mura o Tsukurundesu <ETC> (Nippon Columbia) {2016.07.21} (¥4.800) – 137.580 / NEW (20.616 <44,83%>)
047./000. [PS4] Tom Clancy’s The Division <RPG> (Ubisoft) {2016.03.10} (¥8.400) – 135.325 / NEW (80.703 <85,50%>)
048./000. [3DS] Mario Party: Star Rush <ETC> (Nintendo) {2016.10.20} (¥4.700) – 135.024 / NEW (26.473 <17,49%>)
049./000. [PS4] Winning Eleven 2017 <SPT> (Konami) {2016.09.15} (¥7.600) – 132.662 / NEW (66.037 <59,38%>)
050./046. [3DS] Mario Kart 7 <RCE> (Nintendo) {2011.12.01} (¥4.571) – 125.127 / 2.714.357 (-18%) (423.619 <68,44%>)
051./000. [PSV] Gundam Breaker 3 <ACT> (Bandai Namco Games) {2016.03.03} (¥6.800) – 124.226 / NEW (74.639 <87,99%>)
052./000. [PS3] Dragon Quest Heroes II <RPG> (Square Enix) {2016.05.27} (¥6.800) – 124.206 / NEW (68.376 <72,26%>)
053./000. [3DS] Puzzle & Dragons X: God Chapter <RPG> (GungHo Online Entertainment) {2016.07.28} (¥4.800) – 122.542 / NEW (45.322 <39,76%>)
054./000. [3DS] Etrian Odyssey V: Beyond the Myth # <RPG> (Atlus) {2016.08.04} (¥6.480) – 121.177 / NEW (92.518 <75,84%>)
055./000. [WIU] Mario & Sonic at the Rio 2016 Olympic Games <SPT> (Nintendo) {2016.06.23} (¥5.700) – 121.075 / NEW (18.276 <39,13%>)
056./000. [3DS] Miitopia <SLG> (Nintendo) {2016.12.08} (¥4.700) – 120.971 / NEW (27.090 <24,60%>)
057./000. [3DS] Puzzle & Dragons X: Dragon Chapter <RPG> (GungHo Online Entertainment) {2016.07.28} (¥4.800) – 119.445 / NEW (42.188 <37,72%>)
058./193. [PS4] Minecraft: PlayStation 4 Edition <ADV> (Sony Computer Entertainment) {2015.12.03} (¥2.400) – 117.320 / 150.221 (+257%) (4.630 <21,90%>)
059./000. [3DS] Animal Crossing: New Leaf [Nintendo Selects] <ETC> (Nintendo) {2016.03.17} (¥2.700) – 117.069 / NEW (6.931 <20,87%>)
060./000. [PS3] Jikkyou Powerful Pro Baseball 2016 <SPT> (Konami) {2016.04.28} (¥6.980) – 116.255 / NEW (56.477 <88,47%>)
061./019. [WIU] Mario Kart 8 # <RCE> (Nintendo) {2014.05.29} (¥5.700) – 115.974 / 1.303.544 (-65%) (325.892 <80,90%>)
062./000. [PSV] SD Gundam G Generation Genesis <SLG> (Bandai Namco Games) {2016.11.22} (¥7.600) – 114.627 / NEW (88.324 <75,13%>)
063./000. [PS3] Persona 5 # <RPG> (Atlus) {2016.09.15} (¥8.800) – 112.776 / NEW (72.974 <85,39%>)
064./000. [PS3] Tales of Berseria <RPG> (Bandai Namco Games) {2016.08.18} (¥8.200) – 111.024 / NEW (76.186 <86,18%>)
065./000. [PS3] Dragon Quest Builders <ADV> (Square Enix) {2016.01.28} (¥6.800) – 110.457 / NEW (53.154 <89,44%>)
066./000. [PSV] Sword Art Online: Hollow Realization # <RPG> (Bandai Namco Games) {2016.10.27} (¥6.100) – 110.446 / NEW (69.648 <66,53%>)
067./000. [3DS] Hyrule Warriors Legends # <ACT> (Koei Tecmo) {2016.01.21} (¥5.800) – 110.252 / NEW (54.479 <57,65%>)
068./000. [PS4] The Last Guardian <ADV> (Sony Interactive Entertainment) {2016.12.06} (¥6.900) – 108.836 / NEW (82.260 <56,41%>)
069./000. [PS4] SD Gundam G Generation Genesis <SLG> (Bandai Namco Games) {2016.11.22} (¥8.200) – 108.343 / NEW (87.568 <76,69%>)
070./000. [PS4] Dragon Ball: Xenoverse 2 <FTG> (Bandai Namco Games) {2016.11.02} (¥7.600) – 108.227 / NEW (66.035 <61,30%>)
071./000. [3DS] Taiko no Tatsujin: Don Don! Mystery Adventure <ACT> (Bandai Namco Games) {2016.06.16} (¥4.800) – 104.905 / NEW (32.369 <29,31%>)
072./000. [PS4] Sword Art Online: Hollow Realization # <RPG> (Bandai Namco Games) {2016.10.27} (¥7.200) – 103.744 / NEW (70.871 <88,89%>)
073./149. [PS4] Tom Clancy’s Rainbow Six: Siege <ACT> (Ubisoft) {2015.12.10} (¥8.400) – 102.125 / 147.889 (+123%) (23.402 <67,83%>)
074./000. [PS4] Attack on Titan: Wings of Freedom # <ACT> (Koei Tecmo) {2016.02.18} (¥7.800) – 102.076 / NEW (61.156 <78,01%>)
075./000. [PS3] Yakuza: Kiwami <ADV> (Sega) {2016.01.21} (¥6.490) – 101.986 / NEW (60.427 <75,15%>)
076./025. [3DS] Disney Magic World 2 # <ETC> (Bandai Namco Games) {2015.11.05} (¥5.690) – 101.639 / 353.983 (-60%) (73.824 <30,43%>)
077./000. [PSV] Hatsune Miku: Project Diva X <ACT> (Sega) {2016.03.24} (¥6.990) – 100.531 / NEW (69.438 <66,67%>)
078./000. [PS4] Naruto Shippuden: Ultimate Ninja Storm 4 <FTG> (Bandai Namco Games) {2016.02.04} (¥7.600) – 98.912 / NEW (64.446 <74,86%>)
079./002. [3DS] Animal Crossing: Happy Home Designer # <ETC> (Nintendo) {2015.07.30} (¥4.000) – 98.863 / 1.400.090 (-92%) (522.556 <76,29%>)
080./000. [PS4] FIFA 17 # <SPT> (Electronic Arts) {2016.09.29} (¥7.800) – 98.861 / NEW (57.012 <79,44%>)
081./000. [PSV] Toukiden 2 # <ACT> (Koei Tecmo) {2016.07.28} (¥6.800) – 98.288 / NEW (59.032 <60,40%>)
082./026. [3DS] Pokemon Alpha Sapphire <RPG> (Pokemon Co.) {2014.11.21} (¥4.571) – 98.142 / 1.573.891 (-61%) (713.725 <77,66%>)
083./000. [PSV] Fate/Extella: The Umbral Star # <ACT> (Marvelous) {2016.11.10} (¥6.980) – 95.622 / NEW (73.019 <82,47%>)
084./000. [PS4] Gundam Breaker 3 <ACT> (Bandai Namco Games) {2016.03.03} (¥7.600) – 95.492 / NEW (66.580 <93,33%>)
085./024. [WIU] Super Smash Bros. for Wii U # <FTG> (Nintendo) {2014.12.06} (¥7.200) – 94.927 / 818.544 (-62%) (227.527 <59,95%>)
086./009. [3DS] Rhythm Heaven Megamix <ACT> (Nintendo) {2015.06.11} (¥4.700) – 94.870 / 715.652 (-85%) (157.591 <81,56%>)
087./000. [PSV] Digimon World: Next Order <RPG> (Bandai Namco Games) {2016.03.17} (¥6.800) – 91.197 / NEW (64.218 <71,63%>)
088./000. [PS4] The Idolm@ster: Platinum Stars # <SLG> (Bandai Namco Games) {2016.07.28} (¥8.200) – 90.224 / NEW (76.165 <87,51%>)
089./000. [PSV] Ys VIII: Lacrimosa of Dana # <RPG> (Nihon Falcom) {2016.07.21} (¥6.800) – 89.931 / NEW (43.753 <65,73%>)
090./000. [PS4] Super Robot Wars OG: The Moon Dwellers # <SLG> (Bandai Namco Games) {2016.06.30} (¥8.200) – 89.644 / NEW (70.392 <89,81%>)
091./022. [PS4] Call of Duty: Black Ops III # <ACT> (Sony Computer Entertainment) {2015.11.06} (¥7.900) – 89.573 / 356.032 (-66%) (143.817 <69,26%>)
092./000. [WIU] The Legend of Zelda: Twilight Princess HD # <ADV> (Nintendo) {2016.03.10} (¥5.700) – 89.321 / NEW (52.282 <56,82%>)
093./000. [PS4] Watch Dogs 2 <ADV> (Ubisoft) {2016.12.01} (¥8.400) – 89.237 / NEW (39.965 <53,39%>)
094./000. [PSV] SaGa: Scarlet Grace <RPG> (Square Enix) {2016.12.15} (¥6.800) – 88.673 / NEW (64.965 <72,50%>)
095./077. [3DS] New Super Mario Bros. 2 # <ACT> (Nintendo) {2012.07.28} (¥4.571) – 87.424 / 2.508.464 (-8%) (407.503 <41,56%>)
096./000. [PS4] Fate/Extella: The Umbral Star # <ACT> (Marvelous) {2016.11.10} (¥7.980) – 86.953 / NEW (67.356 <84,41%>)
097./000. [3DS] Animal Crossing: New Leaf – Welcome amiibo <ETC> (Nintendo) {2016.11.23} (¥2.700) – 85.842 / NEW (16.916 <32,39%>)
098./000. [PS4] Street Fighter V # <FTG> (Capcom) {2016.02.18} (¥7.990) – 85.286 / NEW (41.990 <55,45%>)
099./031. [3DS] Pokemon Omega Ruby <RPG> (Pokemon Co.) {2014.11.21} (¥4.571) – 82.361 / 1.354.394 (-61%) (613.946 <74,34%>)
100./000. [3DS] Disney Art Academy <HOB> (Nintendo) {2016.04.07} (¥3.700) – 82.079 / NEW (17.717 <33,18%>)

Now, you’re probably wondering where the 900 other games are (since we did talk about a Top 1 000), and the answer is… on this page! There was simply too much for us to copy/paste here, especially since we were not the ones to transcribe the data in the first place.

Finally, some more data about the Top 1 000 Software. Believe it or not, the PlayStation Vita was the platform with the most games in the Top 1 000, thanks to the many niche releases rarely selling more than a few 10 000 units. The Nintendo 3DS isn’t that far, though… but the same definitely cannot be said about the Wii U, which has less games than the PlayStation 3!

PSV – 294
3DS – 290
PS4 – 236
PS3 – 105
WIU – 60
XB1 – 15

And as you can see below, the games at the top of the chart really makes the vast majority of sales. The Top 500 games account for 94.73% of total Softwae sales in 2016, leaving only ~4% for the remaining games.

Top 500 Software Sales – 30.484.087 <94,73%>
Top 1000 Software Sales- 31.758.703 <98,69%>
Total Software Sales- 32.178.795 <100,00%>

Source: Media Create
Data compiled by: Chris1964 (NeoGAF)


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Founder and main writer for Perfectly Nintendo. Tried really hard to find something funny and witty to put here, but had to admit defeat. Also known as Maintenance Guy by some. Twitter: @lite_agent