Yesterday, the NPD published its monthly report for the American market, and in July, everything was up… yes, even the Accessory category this time. Total sales generated $588 million, which is 19% more than during the same period in 2016.
Here’s some raw data to begin:
- Total: $588 million (+19%), as opposed to $496 million in July 2016;
- Hardware: $182 million (+29%), as opposed to $142 million in July 2016;
- Console Software: $263 million (+17%), as opposed to $224 million in July 2016;
- Accessories (including Toys to Life category): $129 million (+9%), as opposed to $118 million in July 2016.
NPD – Software
The NPD reports that Software sales grew to $277 million, partly thanks to the successful launch of Splatoon 2. It was actually the best-selling game in July, which is quite the feat for an exclusive title in a market largely dominated by multiplatform titles.
Interesting tidbit: the NPD also reports that Year to Date sales for the RPG genre have grown by 50% so far, in 2017.
Next, here’s the Top 10 Software for the Nintendo Switch and the Nintendo 3DS:
- Splatoon 2
- The Legend of Zelda: Breath of the Wild
- Mario Kart 8 Deluxe
- 1-2 Switch
- Ultra Street Fighter II: The Final Challengers
- Lego City Undercover
- Cars 3: Driven to Win
- Fate/Extella: The Umbral Star
- Just Dance 2017
As you can see for yourself, the evergreen titles kept selling (The Legend of Zelda: Breath of the Wild, Mario Kart 8 Deluxe), while Fate/Extella: The Umbral Star, released at the end of the month, has to do with #9… not really the best of debuts.
- Pokémon Sun
- Super Smash Bros. for Nintendo 3DS
- Pokémon Moon
- Super Mario Maker for Nintendo 3DS
- Hey! Pikmin
- Mario Kart 7
- Fire Emblem Echoes: Shadow of Valentia
- Ever Oasis
- Mario Sports Superstars
Despite having only a few days of sales tracked, Miitopia opened at #2, which is a pretty good result. Hey! Pikmin didn’t do quite as hot, while Ever Oasis somehow manages to stay in the Top 10 after a pretty disappointing debut.
NPD – Hardware
Partly thanks to the Nintendo Switch and its new shipments, Hardware sales grew to $182 million, a 29% increase over the same month last year. Naturally, Splatoon 2 itself is one of the main reason the console sold so well.
Once again, the NPD notes that the Nintendo Switch is the primary reason Hardware sales are up this year, with +20% Year to date ($1.6 billion). However, Nintendo’s console isn’t the best-selling platform (yet?).
Finally, the accessory category is back up, with +9% in July thanks to GamePads (the Toys-to-Life segment is still declining, with -15% compared to July 2016). Once again, the Nintendo Switch has had a positive impact on sales, with GamePads being the top-selling accessories for the paltform.