Last week, MCV published its yearly report about the video game market in the United Kingdom. Unfortunately, it was down in 2015, with £2.1 billion generated, and sales of games / consoles being down Year on Year. Software went from £948m to £927 million, and Hardware had an even bigger drop: it went from £915 million to £689 million. Only sales of accessories were up: they went from £431 million to £495 million.
Software-wise (and by units), the market share of the Nintendo 3DS (its best platform) is only 4.8%, and 3.5% for the Wii U. The Wii and Nintendo DS have become completely irrelevant: they only weighted for 1% and 0.7% of total Software sales respectively. If we look at the amount of revenue generated, the Nintendo 3DS is slightly lower (3.7%), due to its games being significantly cheaper than on home consoles.
As a publisher, Nintendo had a pretty decent performance in 2015: it was the 6th most successful publisher, with a market share of 6.6%. But again, if we take a look at the amount of revenue generated, Nintendo is slightly down with a 5.7% market share (due to the lower price of Nintendo 3DS Software).
In the Top 50 for Software, there’s only one game exclusive to Nintendo platforms: Mario Kart 8, at #48. On Nintendo 3DS, the best-selling game was the Legend of Zelda: Majora’s Mask 3D (followed by Tomodachi Life). On Wii U, it’s Mario Kart 8 which takes the crown: unlike in Japan, Splatoon didn’t quite have the same impact on the UK market.
Finally, the Nintendo 3DS Power Adapter is #13 of sales of Accessories, which isn’t really surprising: after all, it’s a mandatory purchase for anyone buying a Nintendo 3DS XL / New Nintendo 3DS / New Nintendo 3DS XL (unless they already own a Nintendo DSi / XL / Nintendo 3DS and didn’t sell it and/or kept the AC Adapter).
Here’s the various graphs with sales for the UK market in 2015:
Source: MCV UK