The Nintendo Switch was released on March 3rd worldwide, and it’s been a tremendous success so far. In fact, you could even say it’s been too successful for Nintendo, who hasn’t been able to keep up with demand. And it’s not just limited to one region: all of them are impacted by shortages (Europe, Japan, North America).
And this morning, Nintendo sent a statement regarding shortages in Japan, and apologised to both consumers and retailers for not being able to keep up with demand since launch. If you’ve been following our weekly reports about Japanese sales from Media Create, you already know how bad the situation is.
Right now, the company is shipping everything it can to retailers. But in July and August, Nintendo is going to increase the amount of units shipped, and that includes the Nintendo Switch Splatoon 2 Set announced during the ARMS Direct back in May.
After that, Nintendo will keep on shipping as many units as possible to retailers throughout the rest of the year, while further strengthening the production system.
Since the holiday period is extremely important for Nintendo (it is the most important one of the year… in fact, that’s where the majority of its yearly sale come from), the company really has to get the shortages under control as soon as possible (which is always easier said than done).
And this isn’t just about Japan: shortages are also an issue in Europe and North America. Unfortunately, today’s statement from Nintendo is only about the Japanese market, so we don’t know if the company also plans a similar increase in shipments in July and August.