UK: overall console and toys-to-life segment sales down so far in 2016

According to the latest issue of MCV Magazine, (home) consoles are not doing pretty well in the United Kingdom in 2016. With the exception of the PlayStation 4, sales are down for all platforms. Unsurprisingly, the Wii U is one of the most impacted, and it looks like the March releases (Pokkén Tournament, The Legend of Zelda: Twilight Princess HD), and Star Fox Zero (in April), only had a limited impact on sales.

Here’s the data for 2016 so far:

  • PlayStation 4: (207,907 units, +6.7%) / (£55m, -10.4%).
  • Xbox One (-15.8%) / (???£, -27.4%)
  • Nintendo Wii U (-48.3%)
  • PlayStation 3 (-74.6%)
  • Xbox 360 (-87.2%)

As for the toys-to-life segment, 2016 is also pretty disappointing so far. According to Gfk, over 620,000 persons own either a copy of Skylanders Superchargers, LEGO Dimensions, or Disney Infinity 3. And in 2015, this segment generated £129m. But 2016 is off to a rather bad start, with sales down by 12.1 per cent in revenue for the first four months.

It’s only made worse by the fact that, during the same period last year, LEGO Dimensions wasn’t out yet. The problem seems to come from the heavy discounting on toys-to-life products: for example, you can find the Skylanders Superchargers starter packs at Sainsbury’s for under £15.

Animal Crossing amiiboSource: MCV Magazine
Via: NeoGAF


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Lite_Agent

Founder and main writer for Perfectly Nintendo. Tried really hard to find something funny and witty to put here, but had to admit defeat. Also known as Maintenance Guy by some.

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