Nintendo holding a “Girls Game Museum” event this week and next month, in Japan
During a previous meeting with investors, Satoru Iwata explained that in order to fully revitalise the Nintendo 3DS market in Japan, Nintendo needed to appeal to even more generations of female players. After all, one of the main reasons the Wii and Nintendo DS were so successful last gen was because they appealed to women, including many who never used to play games regularly before.
We’ve already seen signs of that “new” strategy, with several games targetting a female audience specifically (such as Girls Mode 3: KiraKira Code, Animal Crossing: Happy Home Designer), but also special advertising campaigns (the special promotional videos showcasing various 3DS games that might interest women, or the latest Animal Crossing: New Leaf ads).
And last week, Nintendo announced a special event called “Nintendo Girls Game Museum”. The company is inviting women who like video games, and those who don’t play regularly, so that they can try out some games that are popular with female players.
The event will have:
– playable demos for upcoming and already released games
– a demonstration for Animal Crossing: Happy Home Designer
– various items on sale
– gifts for those who try out the various games
Here’s the list of games playable at the event:
– Yoshi’s Woolly World (Wii U)
– Rhythm Heaven: The Best+ (Nintendo 3DS)
– Girls Mode 3: KiraKira Code (Nintendo 3DS)
– Puzzle & Dragons Super Mario Bros. Edition (Nintendo 3DS)
– 12sai: Hontou no Kimochi (Nintendo 3DS)
– Dai Gyakuten Saiban: Naruhodou Ryuunosuke no Bouken (Nintendo 3DS)
– Hoppe-chan: Punitto Shibotte Daibouken! (Nintendo 3DS)
The Nintendo Girls Game Museum will take place at:
– July 18th to July 20th: Aeon Mall Makuhari Shin Toshin (Chiba, Chiba Prefecture)
– August 1st and 2nd: Grand Tree Musashikosugi mall (Kawasaki, Kanagawa Prefecture)
Source: Nintendo
Via: Siliconera