3DSCommercialsNintendo

Japan: Christmas commercials for AC: Happy Home Designer / Rhythm Heaven: The Best+

Animal Crossing Happy Home DesignerWith less than a month left until Christmas, Nintendo is starting to intensify its marketing campaign in Japan. For the Nintendo 3DS, the company will focus on a specific demographic: young women. It’s nothing really surprising, as Nintendo has said several times that women was key to revitalise the Nintendo 3DS business in Japan.

This morning, Nintendo revealed two TV commercials:

  • one for Animal Crossing: Happy Home Designer (~70% of players who bought the game in Japan were women)
  • one for Rhythm Heaven: The Best+

The commercials themselves are pretty standard, and show a group of girls playing those two games together. Naturally, they also focus on the Nintendo 3DS, its packs, and cover plates.

Here they are:

https://www.youtube.com/watch?v=OT2rdmFtq3w

Head after the break for the second TV commercial!

https://www.youtube.com/watch?v=2FYexZJrhew

Source: Nintendo

Lite_Agent

Founder and main writer for Perfectly Nintendo. Tried really hard to find something funny and witty to put here, but had to admit defeat.

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