Japan: amiibo sales for 2016 (Top 10 figures, Top 5 cards, most popular series, more)

Media Create is one of the companies tracking video games sales in Japan, but they track more than just video games and consoles. The also happen to track various other things, such as accessories, and even amiibo. Unfortunately, such data is not made public like the weekly Top 20/Top 50 and weekly Hardware sales.

In order to get those, you have to either subscribe to their reports, or buy the annual Media Create White Book (which is filled to the brim with data about the Japanese market). And it’s from that very book that sales data about amiibo in 2016 come from!

Unsurprisingly, the most popular amiibo figures in Japan were from the Splatoon series: 8 of the 10 best-selling figures, to be precise! The Legend of Zelda and Animal Crossing only get to put on figure in the Top 10: the Wolf Link and Isabelle (Winter outfit) ones.

Here’s the Top 10 for amiibo figures in Japan, in 2016:

01. Callie <Splatoon> {2016.07.07} (¥1.200) – 299.300 / 299.300
02. Marie <Splatoon> {2016.07.07} (¥1.200) – 298.189 / 298.189
03. Squid <Splatoon> {2015.05.28} (¥1.200) – 158.990 / 392.757
04. Boy <Splatoon> {2015.05.28} (¥1.200) – 151.662 / 377.970
05. Girl <Splatoon> {2015.05.28} (¥1.200) – 147.457 / 382.206
06. Squid (Orange) <Splatoon> {2016.07.07} (¥1.200) – 101.651 / 101.651
07. Girl (Lime Green) <Splatoon> {2016.07.07} (¥1.200) – 97.442 / 97.442
08. Boy (Purple) <Splatoon> {2016.07.07} (¥1.200) – 84.661 / 84.661
09. Wolf Link (Twilight Princess) <The Legend of Zelda> {2016.03.10} (¥1.500) – 72.199 / 72.199
10. Isabelle (Winter Outfit) <Animal Crossing> {2015.11.21} (¥1.200) – 42.333 / 110.093

The data regularly shared by Nintendo during investor meetings make it clear amiibo sales dropped in 2016 (and 2017), but actual data from Media Create show that this drop wasn’t nearly as bad as you’d think in Japan. A total of 2 483 771 figures were sold, which is only (roughly) 600 000 units less than in 2015.

Here’s Yearly amiibo sales in Japan:

• 2014: 301.075 / 301.075
• 2015: 3.036.448 / 3.337.523
• 2016: 2.483.771 / 5.821.294

As mentioned above, the Splatoon series was by far the most popular series, and the data below shows it. Splatoon accounts for more than half of total amiibo sales in 2016 in Japan, with 1 339 352 figures (53.92% of sales). Quite interestingly, Animal Crossing wasn’t the second most popular series, it’s Super Smash Bros. (500 104 units sold, 20.13%). Animal Crossing is “only” #3, with 235 358 units sold (9.48% of sales).

Here’s amiibo sales by series:

1. Splatoon – 1.339.352 (53,92%)
2. Super Smash Brothers – 500.104 (20,13%)
3. Animal Crossing – 235.358 (9,48%)
4. Super Mario – 103.965 (4,19%)
5. The Legend of Zelda – 98.203 (3,95%)
6. Kirby – 87.892 (3,54%)
7. Others – 118.896 (4,79%)
8. Total: 2.483.771 (100%)

Finally: amiibo cards sales. This category is dominated by Animal Crossing, which is not surprising: it’s the only series that received a major set of cards (ie: not limited).

Here’s the Top 5 best-selling types of amiibo cards:

01. Animal Crossing Series 3 <Animal Crossing> {2016.01.14} (¥300) – 415.084 / 415.084
02. Animal Crossing Series 4 <Animal Crossing> {2016.03.24} (¥300) – 260.445 / 260.445
03. Animal Crossing Amiibo+ Card <Animal Crossing> {2016.11.03} (¥300) – 255.947 / 255.947
04. Animal Crossing Series 2 <Animal Crossing> {2015.10.29} (¥300) – 251.852 / 821.113
05. Animal Crossing Series 1 <Animal Crossing> {2015.07.30} (¥300) – 205.113 / 1.666.391

amiibo card sales also dropped, but remained at an acceptable level:

• 2015: 2.030.538 / 2.030.538
• 2016: 1.388.442 / 3.418.980

If you’re interested in amiibo sales in 2017, you will have to be pretty patient… Such data will not be available until the latest Media Create White Book is released.

Source: Media Create White Book 2017
Via: hiska-kun (ResetEra)